Search results for: brand storytelling
by Tim Girvin | Concepts, Storytelling | Mar 3, 2021
IS THERE SOMETHING ABOUT FLOWERS—THAT, FOR PEOPLE, IS ATTRACTIVE—AS IT IS FOR BEES AND OTHER INSECTS? SOME NOTES ON THE SYMBOLISM OF FLOWERS. As we all know, various flowers have symbolic virtues— the rose stands for something, the lily, another. But I’m curious about... Read More
by Tim Girvin | Interior Design, Places, Storytelling | Sep 30, 2020
When you make a place, what gives it soul? Authenticity, material utility, legacy of use. Humanity in play, ingenuity of unexpected applications. Soulfulness wouldn’t support a clinical cleanliness or synthetic manufacture, soul— by its very etymology—refers to sea,... Read More
by Tim Girvin | Concepts, Storytelling | Feb 15, 2018
IF YOU’RE GOING TO KNOW. THEN GO. TO GET TO THE HEART OF IT, GET OUT TO IT. At the edge of the whorled. There are those that comment on the state of the this, and the that. It’s the whirl, the spin, the turn and the twist — but does the whorl of a theory take you to... Read More
by Tim Girvin | Artists, Concepts, Storytelling | Jun 7, 2017
THE BASTARD LETTER | LITTERA BASTARDA, JON SNOW & THE CALLIGRAPHY OF THE GAME OF THRONES GIRVIN CALLIGRAPHY CLASSES WALK OUR TEAMS BACK IN TIME — THE CRAFT AND HISTORY OF THE LETTER, A JOURNEY IN PALAEOGRAPHY AND CULTURAL HISTORY. What was drawn then, what was... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | May 31, 2016
Working from Scratch: Customized Type Face Design, Font Development and Motion Picture Design The presumption is — design by hand and the work is better. Is that right? In the study of aligning idea to shining, brand to epiphany, inspiration to magic — there is the... Read More
by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are... Read More
by Tim Girvin | Concepts, Storytelling | Jun 10, 2015
The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that stand for the nature of a place. Cairns, ovoo, iwakura no mononoke,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 16, 2014
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 20, 2014
The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what... Read More
by Tim Girvin | Concepts, Retail, Storytelling | Nov 11, 2014
The Script of The Multi-Stroke Brush Lettering Old-style Grocery Signage Script When I began my career [1975,] I was a lettering artist, a sign-writer. I wasn’t a designer, I was more to a kind of tradesman. I had no idea about what design was, per se — I knew about... Read More
