Search results for: brand storytelling
by Tim Girvin | Cool People, Designers, Scent | Nov 3, 2010
What’s being said, the framing of design, in the containment of fragrance. Ancient containments | Museo Santa Maria Novella, Firenze (Girvin) Pierre Dinand, story and Girvin: collaborations, explorations and ideals: perfume bottled, scent packaged, story told.... Read More
by Tim Girvin | Concepts, Motion Pictures | Nov 16, 2009
What’s the connection to the notion of world-ending sagas? Why? I’d venture that there’s a fascination with the idea of the end of the world — people are attracted to it — and the question might be: why? Why would the world end —... Read More
by Tim Girvin | Concepts, Cool People, General, Trends | Apr 12, 2009
The idea of place, community and the acculturation of coolness. What about that, the idea of opening with a chart that’s about the crashing of the tech stocks? Well, in a way, that’s a two fold gesture, one’s here, to our friends at Tableau and their... Read More
by Tim Girvin | Concepts, Storytelling | May 11, 2022
As designers, we’re looking for memorable impact—design solutions that are memorable, laden with ineluctable magic, surprise, wondrous artfulness, amazing and happiness-creating, or—more particularly, treatments that invoke the sense of wow! Wow is unforgettable. Tim... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 1, 2021
DESIGN AND RISK EVERY DESIGN REACH IS A RISK, IT TAKES COURAGE TO ADVANCE FROM ASKING QUESTIONS AND LISTENING TO OFFERING SOLUTIONS. THE GAUNTLET THROWN TO THE WORK IS THAT—IN ANY JOURNEY—THERE IS RISK. You’re presuming that you—brand person, design researcher,... Read More
by Tim Girvin | Concepts, Storytelling | Jul 14, 2021
EVERYONE HAS A CHALLENGING TIME. “WHAT DO YOU DO WITH THAT TIME?” How do you get through that? There are a couple of pathways for me. Reading is one— reading, a lot. Another is drawing—in two pathways of work; one: more as in a non-thinking fluency-based form of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 18, 2020
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Nov 11, 2020
AS IS MY NATURE, I TEND TO LOOK BACK: LEARN, TO LOOK FORWARD, FOR WHAT WAS, IS AGAIN —A GAIN. In any study of meaning, it’s also worth a return to the source of that meaning. As a writer, I examine the import of words, where they came from, what they meant and what... Read More
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Sep 12, 2018
THE DESIGN OF THE SERPENT AND THE RAINBOW. Isn’t it so that there’s a pattern? As a person that’s been writing strategy and designing for just short of a half century, I get around. See things. I see into things as a designer and a professional; and I see things as a... Read More
by Tim Girvin | Concepts, Storytelling | Sep 13, 2017
TO GO FORWARD, YOU GO BACK. WRITE WHAT WAS. In my own experience, the study of the craft of design — which is, as we have explored — the signing of persona and intention, message and visual character, personally interpreted. To presume that a designer acts as a kind... Read More
