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Search results for: brand-instinct

Project: The Yogurt Culture Company

Yogurt Culture Company The Challenge Yogurt-a try this Dannon sought our help to explore the idea and potential framework for their first retail store: a fresh and frozen boutique yogurt shop in New York City. Their mission was to provide an all-natural, farm-fresh...

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Project: CANNABIS BRANDING

CANNABIS BRANDING The Challenge Brand Storytelling Develop a uniquely differentiated set of solutions for CBN, CBD and CBG product offerings. The Solution Holistic Branding In collaborative brand development, GIRVIN works to identify solution pathways that support...

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Blog: Get your hands off that! Don’t touch!

How many times—thinking about it personally—have you been told that? Don’t touch! Hey, don’t even think about touching that! Hand’s off—not for you! Please, just look—no touching! Mostly, these days, I don’t ask, don’t look around for approvals, I just touch— unless...

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Project: Tomlinson Linen Service

TOMlinSON LINEN SERVICE The Challenge Keeping Quality Tomlinson linen is the latest corporate venture for the Tomlinson family, which has been providing laundry and linen services to the Pacific Northwest since 1917. While earlier ventures were more directed to...

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Project: Delta Marine

Delta Marine The Challenge Charting a New Brand Course Pacific Northwest-based Delta Marine, one of the biggest yacht-building groups in the world, approached GIRVIN to re-evaluate their positioning, communications strategy, and visualizations. The Solution An...

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Blog: FAST RETAIL RETOLD

SLOW BUT SURE Meditations on focus and acceleration—you are here, you are where? We preach that directed attention is a meaningful strategic pathway that brand teams need to use towards the most focused clustering of ideals and inspiration, soulfulness and integrative...

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Blog: The Cult of the Sigil

Designing Magic: The Draft of the Letter as the Quest for Mystery Everyone knows that occult really means hidden. But in that, one might surmise that the Cult of the Occult would be nothing more than the quest for the hidden. I probably live there, in more ways than...

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