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Blog: BULLSEYE

And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The...

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Project: Mary’s Gone Crackers

Mary’s Gone Crackers The Challenge Getting up to seed Mary’s Gone Crackers felt that it was time for a change, so they reached out to GIRVIN to refresh their image and reengage their audience. They wanted to update their logo and bring color and simplicity to...

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Project: Silk Therapeutics

Silk Therapeutics The Challenge Something liquid this way comes Silk Therapeutics founders Dr. Rebecca Lacouture and Dr. Greg Altman brought their scientific expertise to the skincare industry with a unique discovery: they found a way to create a stable liquid form of...

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Blog: The Aesthetics of Aging

The Beauty of Rust Antiquity, Utility, Wabi Sabi and Beauty In one person’s eyes, as an object gets older, it cracks, it discolors — and it might rust. Okay, one approach — toss it out. Get rid of it. And contrary to that — another more classical line of thinking:...

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Blog: The Whorl Stone — the Rock That Turns

THE STONE THAT TURNS AND TURNS AGAIN. When a map becomes clear, there’s a path that could be drawn. It might not be for all to see. Others might see it, take those fragile steps into the unknown — and some: never again venture into the risk of the unseen, the...

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Blog: The Light Finder

THE BIRTH OF LIGHT THE QUEST AND THE LEGENDS OF THE LIGHT FINDER I was holding light, an illumination that reminded me of a salamander of the luminous, curling like an embryo — light lizard. This, on a full-mooned night, the radiance spilling down and lighting the...

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Blog: Into the Mist

INTO THE MIST — MYSTERY AND UNKNOWING, CLARITY AND KNOWING THE UNCERTAINTY OF SEEING | A JOURNEY INTO THE FOG SOCIETY Time ticks as you walk in the dark, emerging or failing light — and you realize that your true, reliable measure of momentum  is the sound of your...

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Blog: Who Do You Love?

Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you...

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