Search results for: messaging
by Tim Girvin | Concepts, Cool People, Designers | Apr 19, 2016
Branding Buildings | Building Brands — Aligning Typefaces With Architecture In my earlier years I lived in a neighborhood laden with architects — like when I was 12 years old, in Spokane, Washington. I lived in a MidCenturyModern house [the one at 42nd & Perry]... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 7, 2016
Creating organically realized places with conceptually founded pattern language I was walking a forest, looking at its pattern language — the light, the array of the trees, the patterning of Light on the forest floor, the tread of footprints in the shadowed light of... Read More
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter... Read More
by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in... Read More
by Tim Girvin | Concepts, General, Places, Trends | Apr 20, 2010
Creating organically realized places with conceptually founded pattern language It’s been an obsession with me to explore the concepts of brand development and patterning in place-making. And it’s something, as well, that Girvin has been involved with for... Read More
by Tim Girvin | Brands, Interior Design, Places, Storytelling | Nov 14, 2008
Exploring brand storytelling for restaurant experiences, notations and process. I’d met Antonio Corsano on a recommendation, or a referral, from Paul Bertolli. I’ve talked about this marvelous person in the past. The work with Paul, of course, was building... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Storytelling, Trends | Mar 30, 2008
Buzzing, twittering, twitching: Exploring community development in online new media launches. When I was at TED | Aspen, last month, I found myself in a world of people — my age and younger, late 30s, 40s, 50s — who were communicating with each other in... Read More
