Search results for: messaging
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then... Read More
by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are... Read More
by Tim Girvin | Brands, Storytelling | May 30, 2013
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn’t entirely without... Read More
by Tim Girvin | Concepts, General, Places, Retail | May 1, 2012
Travel, brand, retail, explorations: The 9th International Retail Congress Seminarium. The focused walking-study, explorations of design and human-place, place-making, retail storytelling, cultural impressions and insight in presence. Just got back, last week. [all... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Aug 29, 2013
The Metaphor of the String I was thinking about the symbolism of weaving, having met with some weavers. Ephesus | Weavers Collective I watched them set the foundational warp, and then shuttling, back and forth, the patterning of the weft. It’s delicate work. And... Read More
by Tim Girvin | Brands, Cool People, Designers, Marketing 2.0, Retail | Nov 9, 2023
The Art of the Shopping Bag It was a reminder from friend Steve Heller, the Design Editor in Chief at Print Magazine, that recalled the legacy of former Bloomingdale’s Chief Creative Officer, John Jay— in the following notation from the Magazine: “Jay’s bags also... Read More
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
With our coming into 50 years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver, Java and Bali. We’ve studied coffee... Read More
by Tim Girvin | Brands, Retail | Oct 4, 2023
GIRVIN’s 50 years old—speaking of finely-aged, so we have history, and it runs back to wines that we’ve produced ourselves, gifted wines and wine brands we’ve built for enterprises in the US, Asia and Canada. Wines are, as everyone knows, particularly challenging... Read More
by Tim Girvin | Motion Pictures, Storytelling | May 3, 2023
For motion picture studio teams, agencies and theatrical producers, I’ve been giving these workshop presentations as a proposition to linking marketing strategy, brand storytelling and narrative illustration. In a manner, thinking of movie logos, the identity offers a... Read More
