Search results for: momentum and moment
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Storytelling | Sep 13, 2009
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro “sex machine” is changing the tidal surges of... Read More
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is... Read More
by Tim Girvin | Concepts, General | Jun 14, 2009
(Twitter founders: Jack Dorsey, Biz Stone, Evan Williams) Jessica B. Lifland | USA TODAY Who stays, who goes? I can’t push too hard on the proposition that I have anything truly ground breaking, in the context of twitterology, the new science of micro-blogging.... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 7, 2009
Thoughts on bing, the new search engine for Microsoft Just days ago, the kick off. According to the overview from Microsoft, “the idea behind ‘Manifesto’ is to elicit an emotional response about a concept that is decidedly not emotional.” And... Read More
by Tim Girvin | Artists, Concepts, Cool People | May 9, 2009
The examination of nature, replayed in Nature All of us sense the power of the natural, when we can — and when we have the minute to suddenly step out of the urban workworld, and settle into our place in the natural surroundings, which — now and again... Read More
by Tim Girvin | Concepts, General | May 3, 2009
Seattle Theatre Group’s Celebration of the Arts, in a Newly Defined Event Modeling: Doorways for everyone. During these times, the present financial travails, there are challenges to virtually every institution — regardless of the scale, the import of... Read More
by Tim Girvin | Concepts, Cool People, General, Storytelling | Apr 21, 2009
The Letter, the Script, the Legacy: a Cool type & the Human Brand Some months back, working in various parts of the planet, I partnered with Margaret Swart, Scott Dadich, and the team at Wired to create typographic design solutions for the May issue. Or... Read More
by Tim Girvin | Concepts, Cool People, General, Trends | Apr 12, 2009
The idea of place, community and the acculturation of coolness. What about that, the idea of opening with a chart that’s about the crashing of the tech stocks? Well, in a way, that’s a two fold gesture, one’s here, to our friends at Tableau and their... Read More
