Search results for: storytelling
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Jun 17, 2014
Anytime? In the work of brand, are you ever off, or always on? I was walking this remote road, and I found this sign in the middle of anywhere, no where — “ANYTIME.” When I find signs like this, I’m prone to ponder their meaning — as if... Read More
by Tim Girvin | Brands, Retail, Storytelling | Aug 18, 2010
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands. What I seek is: A story. A person. An offering.... Read More
by Tim Girvin | Brands, Marketing 2.0, Storytelling, Trends | Jan 1, 2010
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It’s been proffered that there’s an emerging phrasing of love in advertising and marketing promotion. I don’t think... Read More
by Tim Girvin | Concepts, Designers, Places, Storytelling | Oct 13, 2015
THE WAYFINDER’S ART. THE DESIGN OF SIGNS. Where to? The art of being lost and finding your way. I WAS LOST, NOW I AM FOUND. What of the emotionality of that experience — I’m lost? I’m found. I’m finding my way? To pleas of positioning and geographic self... Read More
by Tim Girvin | Concepts, Storytelling | Oct 21, 2014
The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
by Tim Girvin | Concepts, Storytelling | Sep 17, 2013
Designing Divination — the Craft of your Path Built by Hand and Shown in the Throw The pick of the draw — and the drawing out, the woven journey, the thread of path, and the cartography of the psyche. What you see is what you get; what you get is what you... Read More
by Tim Girvin | Artists, Concepts, Places, Storytelling | Aug 8, 2013
James Turrell, Designer in Light The Guggenheim | NYC We have a lot of history with the legacy of Turrell — and real history, in terms of what we’ve done for Seattle in introducing Seattle to his work. Only about 28 years ago. Deanna and I were taking a... Read More
by Tim Girvin | Interior Design, Places, Retail, Storytelling | Jun 11, 2013
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 8, 2013
The writing of the eternal return: the perpetual script of spinning time When you contemplate the road forward, there’s a chance to look back, the path that brought you to where you are. [image above, from http://mattgirvin.org/] It’s difficult work, when... Read More
