Search results for: true brands
by Tim Girvin | Brands, Concepts | Oct 1, 2013
WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes... Read More
by Tim Girvin | Brands, Concepts | Apr 10, 2013
Exploring the heart and soul of brand, story and personality There’s a journey in getting to the heart of brand, and in a manner, it will be about finding the light that lies at the end of that voyage, or in the center of that conclave. I’m always looking... Read More
by Tim Girvin | Brands, Cool People, Designers, Retail, Storytelling | Sep 13, 2012
I was thinking about the bridge between shelf presence, art and content. Earlier in my life, I made a connection with a collective of people that related — gathered round — the work, the inspirations, of a man named Ben Shahn. Mr. Shahn was very famous,... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Retail | Sep 7, 2012
These days, the idea of an anniversary is the search for legacy — and there are many that are searching for legacies, threads, reaching back to the soul of earlier years, when another degree of artfulness, more robust storytelling, a new flavoring of history... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 20, 2012
YOU ARE THE ONE The focus of distinguishment – the one, the only, the you. I was at Seminarium, in Lima, Perú, over the course of the last couple of days — the focus: retail strategy. This connection started with a link, and an link — that goes back... Read More
by Tim Girvin | Brands, Concepts, Retail | Oct 14, 2011
Seeking alignments in the spirit of brand design, experience development and product quality. Brands, angling in (how customers incidentally connect with the reflective brand; and the brand and its reflexive indices of insights in human experience and storytelling... Read More
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion... Read More
by Tim Girvin | Brands, Concepts | Jan 26, 2011
THE LONG REACH | Story Flow and Dispersal — the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information — Brands, stories, communities — observations at the roadside. How does one story... Read More
by Tim Girvin | Brands, Concepts | Nov 8, 2010
Harvard Business Review’s observations: cool. I found it interesting that the Harvard Business Review would be identifying the tattoo as a point of relevance to analyzing trend. But of course, it — the trend content — really comes from a hiring... Read More
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like... Read More
