by Tim Girvin | Concepts, General, Interior Design, Places | Sep 11, 2012
Brand, story, patterning in placemaking design strategies in hospitality and destinations IF THERE’S A STORY TO BE TOLD, COULD THAT STORY BE A PAINTING? THE GRAPHICAL PAINTING OF EMOTION, PATTERNING IN PLACE — designing the destiny of destinations. What is...
by Tim Girvin | Artists, Brands, Concepts, Cool People, Retail | Sep 7, 2012
These days, the idea of an anniversary is the search for legacy — and there are many that are searching for legacies, threads, reaching back to the soul of earlier years, when another degree of artfulness, more robust storytelling, a new flavoring of history...
by Tim Girvin | Brands, Concepts, Retail | Sep 6, 2012
Amazon retail, a theory [Girvin]– bricks and mortar? Brand, retail, retelling, retooling, rethinking. Retail and community, brand storytelling as a reflective sharing — the story of place, of culture, of wonder, embracement and connectivity. There is a...
by Tim Girvin | Brands, Trends | Sep 4, 2012
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Aug 31, 2012
Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one’s personal character, “your brand attributes” — how you, as a person,...
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Aug 29, 2012
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining....
by Tim Girvin | Concepts, Cool People, Designers, Interior Design, Places | Aug 27, 2012
Graphical thinking in the Visioning of Spatial Ideas and Place-making In the beginning for me, it was Peter Saville, London, that changed my point of view about the power of a graphical treatment to fully render ideas. Hear Peter, here. WIELDING AND SPEAKING A BROAD...
by Tim Girvin | Brands, Cool People, Designers, Places, Retail | Aug 23, 2012
Marvin Traub and Bloomingdale’s Girvin’s 1985 2-sided shopping bag for Bloomingdale’s The height of retail branding | Girvin, John Jay, the 1980’s. Campaign Theme Design as a Form of Integrated Retail Experience THE DEATH OF MARVIN TRAUB | 22...
by Tim Girvin | Cool People, Human brands, Retail | Aug 21, 2012
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it’s far beyond mere exchange of cash and product; it’s emotional and exhilarated — they are, like other love brands,...
by Tim Girvin | Brands, Concepts | Aug 20, 2012
Rethinking rethinking — and the cycle of innovation — finding wowness. What is life but a string of refreshments — a discovering: a way of seeing, momentarily — a challenge, a cast-out idea, a gesture to newness, wowness as the surprised state...
