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Morgan

AI Design Strategies: Can AI work as Creative in the Movie Business? With the plethora of new AI development stories, how far can these applications stretch? IBM’s Watson thinks it can step in. I was studying some content on Adweek, about a new modeling for search and...

The Etymology of Design

The Thinking of Design, an Interior Journey into the Work and the Word: Sign the Signal, Scribe the Insignia, Script the Sigil and Designate the Signature. Drawing, scratching, scribbling, scarring and scripting – there are alignments in the movement and...

Simple Design

Can you do that style? Earlier in my career [1976,] as a advertising studio illustrator, comp[rehensive] packaging artist, headline drafter [for rough ad layouts] and an occasional calligrapher, I got that line, as a request. “Can you do that style?” “Sure I can.” It...

Arts and Leisure?

Isn’t art work? There’s an interesting proposition that art, aligned with leisure, is something relaxing and “easy.” I might offer that the making of art, the impassioned creativity, is never something easy. But instead, with the exception of those in the throes of...

The Mystery of Design

Design Mysticism When you go deep. As a designer, you might meditate on your work, what you’re doing. And your being in that doing. There might be a brand strategy, and the unfolding character of tactics and deployment. But making marks is a legacy that is thousands...

WHAT IS YOUR TYPE?

WHAT THAT COMES DOWN TO, IS WHAT TYPE, ARE YOU? When I interview people, prospective employees, client and team interviews, I watch for handwriting. How does a person sign their name, how do they take notes, how do they hold a pen? Everything tells a story. In...

The importance of designing human

Remembering who the ultimate client is HUMANKIND DESIGN I was talking to a client about the strategy of his brand — mostly operations, organizational planning and construction — and I asked him, “what about the people, what’s their...

The Work of Everyday

The Journal of the Practice There is one thing we cannot forget, and that is memory itself. In 40 years of actively designing, working on design and writing and speaking on design practice and innovation, I recall the labyrinthine journey of that involvement....

POW[ER]

Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular...