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The Design Associates

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info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: Morgan

AI Design Strategies: Can AI work as Creative in the Movie Business? With the plethora of new AI development stories, how far can these applications stretch? IBM’s Watson thinks it can step in. I was studying some content on Adweek, about a new modeling for search and...

Blog: The Etymology of Design

The Thinking of Design, an Interior Journey into the Work and the Word: Sign the Signal, Scribe the Insignia, Script the Sigil and Designate the Signature. Drawing, scratching, scribbling, scarring and scripting – there are alignments in the movement and...

Blog: Simple Design

Can you do that style? Earlier in my career [1976,] as a advertising studio illustrator, comp[rehensive] packaging artist, headline drafter [for rough ad layouts] and an occasional calligrapher, I got that line, as a request. “Can you do that style?” “Sure I can.” It...

Blog: Arts and Leisure?

Isn’t art work? There’s an interesting proposition that art, aligned with leisure, is something relaxing and “easy.” I might offer that the making of art, the impassioned creativity, is never something easy. But instead, with the exception of those in the throes of...

Blog: The Mystery of Design

Design Mysticism When you go deep. As a designer, you might meditate on your work, what you’re doing. And your being in that doing. There might be a brand strategy, and the unfolding character of tactics and deployment. But making marks is a legacy that is thousands...