Search results for: wowness
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Concepts, Places | Nov 28, 2011
GALLERY VI | THE STATE OF WOWNESS* SOMETIMES, IT’S LESS ABOUT THE MERE “GO THIS WAY” [OR DON’T] AND MORE TO GO ANOTHER WAY, SCENE, SEEN, BEAUTY, TOUCHED. ARTFULLY, THIS PATH. AS A LONG RUNNING DESIGNER OF SHOPFRONTS, SIGNING SYSTEMS, LOOKING AT... Read More
by Tim Girvin | Concepts, General, Storytelling | Nov 27, 2011
THE LAYERING OF TEXT | ALPHABET RHYTHMS | GALLERY V THE STATE OF WOWNESS* AS A PERPETUAL STUDENT OF THE ALPHABET, I’M PRONE TO EXAMINE THE MYSTERIES THAT LIE IN ITS STROKING — ONE STROKE, THE FIRST, IS A LINE. ONE LINE, BEGINS THE MARKING OF THE WHO, THE... Read More
by Tim Girvin | Concepts, Places | Nov 25, 2011
THE STATE OF WOWNESS* IF I’M THINKING ABOUT THE WAY, THE WALKING ROUTE — IT’S LIKE A LONG STRIDE TO THE SOMETHING THAT LIES AT THE END. THERE’S A RHYTHM, A SEQUENCING OF PILLARS THAT MARK THE TIME. STEP BY STEP. LOOKING UP, IT’S STEEP,... Read More
by Tim Girvin | Concepts, General, Places | Nov 21, 2011
LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS | GALLERY III THE STATE OF WOWNESS* IN THE NATURE OF SEEING, THERE ARE DIRECTIONS – THE VECTORING OF PLACE AND SITE, SIGHT SEEN AND UNSEEN. BUT IT DOES COME DOWN TO THE LOOKING – AND THE LISTENING IN THE LOOK. AS... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Feb 24, 2022
THE SIGILLIC SOLUTION In the journey of brand design and identity, there is the high road, the first summit, the easier vista—the outreach of an accessible view and foundational story: “it’s beautiful, so this must be a beautiful brand.” And then there are the deeper... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Jul 11, 2018
YES, THAT’S YOU: NOTHING, ERASED, WASHED-CLEAN, THE PROVERBIAL BLANK SLATE? I found this twice, two objects that were mysteriously titled: “intentionally blank.” First time in a hospital room. Then another in another in a different place. “Intentionally blank.” What... Read More
by Tim Girvin | Concepts, Designers | Apr 1, 2014
Wonderment and Wow. I realized that for me, the sense of wow, and the state of wowness, suggests the bridge to wonderment. I’ve written about wow in the past. Wow is a Scottish word from the 1500s — and it links to amazement. One might suggest that to be... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Concepts | Jun 18, 2013
Research, Storytelling, Brand — Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review —... Read More
