Search results for: wowness
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Concepts | Feb 18, 2014
INTENTIONALLY BLANK? I found this in a hospital room. And I was thinking, “what is it for, really?” This room is intentionally supposed to be blank? Empty? An interesting discovery for a patient. Welcome? You’re here, but you’re not supposed to... Read More
by Tim Girvin | Concepts, Places | Nov 28, 2011
GALLERY VI | THE STATE OF WOWNESS* SOMETIMES, IT’S LESS ABOUT THE MERE “GO THIS WAY” [OR DON’T] AND MORE TO GO ANOTHER WAY, SCENE, SEEN, BEAUTY, TOUCHED. ARTFULLY, THIS PATH. AS A LONG RUNNING DESIGNER OF SHOPFRONTS, SIGNING SYSTEMS, LOOKING AT... Read More
by Tim Girvin | Concepts, General, Storytelling | Nov 27, 2011
THE LAYERING OF TEXT | ALPHABET RHYTHMS | GALLERY V THE STATE OF WOWNESS* AS A PERPETUAL STUDENT OF THE ALPHABET, I’M PRONE TO EXAMINE THE MYSTERIES THAT LIE IN ITS STROKING — ONE STROKE, THE FIRST, IS A LINE. ONE LINE, BEGINS THE MARKING OF THE WHO, THE... Read More
by Tim Girvin | Concepts, Places | Nov 25, 2011
THE STATE OF WOWNESS* IF I’M THINKING ABOUT THE WAY, THE WALKING ROUTE — IT’S LIKE A LONG STRIDE TO THE SOMETHING THAT LIES AT THE END. THERE’S A RHYTHM, A SEQUENCING OF PILLARS THAT MARK THE TIME. STEP BY STEP. LOOKING UP, IT’S STEEP,... Read More
by Tim Girvin | Concepts, General, Places | Nov 21, 2011
LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS | GALLERY III THE STATE OF WOWNESS* IN THE NATURE OF SEEING, THERE ARE DIRECTIONS – THE VECTORING OF PLACE AND SITE, SIGHT SEEN AND UNSEEN. BUT IT DOES COME DOWN TO THE LOOKING – AND THE LISTENING IN THE LOOK. AS... Read More
by Tim Girvin | Concepts, Designers | Apr 1, 2014
Wonderment and Wow. I realized that for me, the sense of wow, and the state of wowness, suggests the bridge to wonderment. I’ve written about wow in the past. Wow is a Scottish word from the 1500s — and it links to amazement. One might suggest that to be... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Concepts, Human brands | Mar 21, 2023
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this... Read More
