by Tim Girvin | Concepts, Storytelling | Dec 3, 2012
The crafted design of layered stories, the mischief [and surprise] of what is unseen, and hidden — and the obvious ploy to plotted attention: the art of intentional concealment, personal secrets [held and shared], storytelling explication and the unfolding of...
by Tim Girvin | Brands, Concepts, Trends | Nov 30, 2012
The imagination of Vice Media The dream, documentation and commentary of what lives and breathes the other, darker side of the tracks. “National Geographic on crack,” is how one describes the Vice Media Network. Somebody sent me a note — daily...
by Tim Girvin | Artists, Concepts, Cool People, Interior Design, Places | Nov 28, 2012
The sense of place, design, imagination and spectacle. The seeing eye, touching place, designed inspiration of Robert Irwin Earlier in my life, I was on the COCA team that ideated bringing James Turrell to Seattle — decades before, “seeing the light...
by Tim Girvin | Concepts, Places | Nov 26, 2012
Signing [and storytelling] buildings = building brand, branding buildings: Designing customized retellings of the principle of buildings, their architecture and way finding. And selling them. Earlier, in our legacy, opening forays into signing systems, we worked with...
by Tim Girvin | Brands, Interior Design, Places, Retail | Nov 21, 2012
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new — the effort was rarely casual; usually...
by Tim Girvin | Cool People, Designers, Places, Trends | Nov 19, 2012
Doing good, as a contributor to community, in design — could be “helping me, helping you.” How would you improve life in NYC? How can you help? Anywhere? As a pro bono designer? There’s nothing [as it seems to me, these days] as challenging as...
by Tim Girvin | Marketing 2.0, Places, Storytelling | Nov 15, 2012
Curiosity, where are you? Are you the Mayor of Mars? Yes — to the Mayorship. But to the geo-synchronism of FourSquare, the point might be journey, story, relevance and place. I’m here. I’m there. I’m no where. Mars Curiosity at Gale Crater...
by Tim Girvin | Brands, Scent | Nov 14, 2012
The perfume of booze: strategy, story, packaging Partnering in Paris, Tokyo and NYC with Pierre Dinand, we talked about — and worked together on — the idea of enchanted containment, ideating iconic containers of concretized, luxurious value as being a...
by Tim Girvin | Brands, Marketing 2.0, Storytelling | Nov 12, 2012
Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally well...
by Tim Girvin | Brands, Concepts, Cool People, Designers, Motion Pictures | Nov 9, 2012
Theatrical design, costumery and captivation Who’s the man? There’s always been a supreme masculinity in the legacy of the mythic, Ian Fleming archetypal character and the theatrical playing power of James Bond – perhaps never better evidenced that...
