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Search results for: brand storytelling

Blog: Dazzlement | a study in camouflage

What is the nature of the design of camouflage? Who designs it, and how does it work? The French cruiser Gloire A colleague of mine, pointed out an intriguing effort to abstractly camouflage boats during WWI with elaborate geometric rippling, reflective patterning....

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Project: Kerzner

Kerzner The Challenge Buoy sales Kerzner’s The Atlantis boasts a string of properties that offer varying degrees of accessibility to tiers of spending demographies. While a great deal of attention was paid to the overarching marketing of the Atlantis property, their...

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Project: Lasting Smiles

Lasting Smiles Zoe Mesnik-Greene, the ideator and foundress of StartMark Brands, originated a business plan to create a “give back” product in the form of lip balm that would support Smile Train, an international children’s charity providing cleft...

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Project: Motion Pictures

Motion Pictures Overview Legends and legacies We believe story is the heart of everything. Listening to stories is the way of the world. Seeing them, absorbing them, is one of the most powerful and beautiful evocations of human experience. GIRVIN has been working with...

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Project: Sanzi Beauty

SANZI BEAUTY The Challenge A quest for inner potential The leadership of Sanzi was looking for a refreshed brand cohesion—a more dramatic statement on shelf—and enlisted the creative team at GIRVIN’s NYC office in the effort. The Solution Tapping into the power of...

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Project: Wild Alchemy Café

Wild Alchemy Café The Challenge Smoothie Transition The power of change, or transmutation, is an essential principle of alchemical thinking—and it’s all about balance, symmetry, and equality. Wild Alchemy founder Colleen Morgan, and partner Alison Davis, wanted to...

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