Search results for: legend
by Tim Girvin | Brands, Concepts, Retail | Dec 20, 2011
Bergdorf Goodman designing the street — where legendary windows own the sidewalks. I reached to former CEO, Dawn Mello — the retail legend, a friend in NYC. And my other “Dawn” pal. Dawn is a rare breed — a kind of perfected myth of... Read More
by Tim Girvin | Brands, General, Interior Design, Retail | May 6, 2011
Building retail strategies founded on constant change: innovation shop design and merchandising evolutions Blackbird Ballard (Girvin) The wanderer: micro stores, layered storytelling, authentic brands, Nicole Miller | Blackbird [Ballard] and others Brand legend... Read More
by Tim Girvin | Brands, General, Retail, Trends | Sep 20, 2009
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I’ve been going back. I’ve gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts;... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Apr 26, 2023
The mythological patterning of legend-building—cinematic narrative and ancient thematics—BabaYaga, the BogeyMan and the Hero of 1000 Faces. As any creative would tell you, story-working is a layering of patterns—there are the arcs of plots, the intertwinement of time,... Read More
by Tim Girvin | Concepts | Dec 30, 2022
THE EXPLORATION OF THE PERSONAL JOURNEY, FIREBRAND, STORYTELLING AND THE QUEST FOR THE NEXT, THE NEW, IN THE REFRESHED HORIZON. Each of us—we get out there—the farther reach beyond our circle. We walk out there, further, in some manner. To each, they take their own... Read More
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The... Read More
by Tim Girvin | Brands, Motion Pictures, Storytelling | May 27, 2020
IN A LEGACY OF DECADES OF COLLABORATION, THERE ARE ELEMENTS THAT SPEAK LOUDER THAN OTHERS, LIKE THE WORDS THAT MESSAGE FIRST-OFF, TO A READING BRAND EXPERIENCER. THE HOLLYWOOD MOTION PICTURE PRESENTATIONS. In the brand journey of forty five years of exploration of... Read More
by Tim Girvin | Brands | May 13, 2020
THE REPETITION OF DESIGN AND SYMBOLICAL PATTERNING: ALLEGORICAL BRAND DESIGN. IN THE EXPLORATION OF THE DESIGN, PRINCIPLES OF EXPRESSION AND THEIR TRANSLATION OF IDEAS, THERE ARE PATTERNS THAT EMERGE. In the journey of the work, the act of designing—that is, the... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Apr 8, 2020
BRAND | STORY | JOURNEY | MIND There’s a brand, which is like a fire, there’s a story, which is like a journey which is a memory—which is mind. Up until 1999, I had a drinking problem. So I quit that—decades ago. I was working, earlier, with Martin Pazzani on... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link... Read More
