by Tim Girvin | Brands, Concepts | Aug 15, 2013
Color, Brands, and the Layering of Experience, Memory and Recognizability Some say — “stop calling the FT pink!” According to the color standards at the Times, the real color is a “so-called” Salmon Pink. But being an inveterate traveler,... Read More
by Tim Girvin | Concepts | Jun 18, 2013
Research, Storytelling, Brand — Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review —... Read More
by Tim Girvin | Concepts, Storytelling | Apr 29, 2013
Hand-ground pigment, split timbers, scent and the explosive splatter of haboku. When I draw, my senses are open, the touch of the paper, the splintering of the wood, the sound — the gasp, the clasp, the rasp of the stroke of the brush on the stock. We worked on... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 22, 2013
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that... Read More
by Tim Girvin | Concepts | Mar 15, 2013
The symbolism of the window Thinking design / portals of storytelling / brand / story / insight. In the window to experience, you see in: in=sight. In the window to the object: circumspect — you walk around, surveil from the circumference. In the window to the... Read More
by Tim Girvin | Brands, Storytelling | Feb 13, 2013
Look, listen, study — the poetry of the birds I am watching the birds, and listening to their calls. More so, I’m watching how they watch. Normally, that’s something that I do with people — watching how they look at things. How do people see?... Read More
by Tim Girvin | Artists, Concepts, Cool People, Places | Jan 28, 2013
There is a place, in a place, in a story in a story, a person in a person. And you could photograph that, the layering of these contents. Watch this, for more: http://www.nowness.com/day/2012/12/11?ecid=ema1993&CID I was thinking about the deeper, nascent power... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Dec 28, 2012
Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the... Read More
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation... Read More
