Search results for: wowness
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
by Tim Girvin | Concepts, General | Dec 9, 2011
On the game — of A. And the listening to the Z’s. A friend, well meaning, referenced the idea of the A game — A gamers, with other A gamers, win out on aligned results; they sync up — sparks fly, cool stuff happens. Wowness emerges. Maybe. I... Read More
by Tim Girvin | Brands, Cool People, Human brands | Feb 11, 2011
“Making a dent in the universe” — the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of Orpington, Kent, in the UK. As the grand prize winner of Apple’s 10... Read More
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail | Jul 21, 2011
The context of designing places that are human, places that are not. In the principles of fast casual food / beverage design, a mid-priced, faster service experience proposition, the notion of the holistic character of guest presence has to do with a layering of... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Storytelling | Nov 4, 2011
APPLE.COM FINDING FIRE IN THE IMAGINATION OF INVENTION. M E D I T A T I O N S + M E M O R I E S iSad. These days, I’ve been writing, talking, consulting in the proverbial strategy — a great deal — about the invention of new pathways in brand development. And there are... Read More
by Tim Girvin | Concepts, Places | Nov 16, 2011
THE STATE OF WOWNESS In the exploration of design, organizing information, considering presentations and context, emotional relatedness, there are two elements that I look for in the conjunction of creative intelligence and communications to community. Content and... Read More
by Tim Girvin | Concepts, Storytelling | May 8, 2016
HAPPY MOTHER’S DAY Celebrating the Mysteries of The Mother In my journey thus far, I’ve studied the hand-making of things, the creative molding process as a person driven and bidden by the magic spell of making. But that making is a deeper realm, held in the... Read More
by Tim Girvin | Brands, Cool People, Retail | Aug 19, 2014
PRODUCT STRATEGY, INDUSTRIAL DESIGN, FASHION, AND THEIR INTERTWINEMENT I was thinking about my relationship with the micro-camera, which — for years, that was a folio of 10s of 1,000s of photographs. After clearing out my files, and reducing the collections, I’m still... Read More
by Tim Girvin | Brands, Concepts | Oct 7, 2014
In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of... Read More
