by Tim Girvin | Brands, Storytelling | Feb 13, 2013
Look, listen, study — the poetry of the birds I am watching the birds, and listening to their calls. More so, I’m watching how they watch. Normally, that’s something that I do with people — watching how they look at things. How do people see?...
by Tim Girvin | Brands, Motion Pictures | Feb 11, 2013
Design studies for the LOTR and Peter Jackson The process of film identity and brand development is intensely competitive, there are a series of talents, team and agencies whose sole enterprises are focused 100% of the time on theatrical advertising — for an...
by Tim Girvin | Brands, Interior Design, Places, Retail | Jan 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides of the counter,...
by Tim Girvin | Brands, Concepts, General | Jan 14, 2013
The love of Science, especially explosive science. Exploring the home laboratory Over the Christmas break, I was talking with family about my earlier days of exploring fire, chemistry and explosives. The key to any learning is about being close into it — closely...
by Tim Girvin | Brands, Cool People, Places, Retail | Jan 7, 2013
Building a brand around legacy and re-integrating authenticity in brand storytelling. I first met Jeff Chandler, speaking in a string of workshops for “young presidents [YPO] and executives on the notion of the “humanity” of brands, building brands...
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Dec 28, 2012
Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual...
by Tim Girvin | Brands, Designers, Interior Design | Dec 12, 2012
Innovations in retail place-making strategies When I first heard about the idea of a new shipping container shop for Starbucks, I’d presumed that it might be the new modeling for the Evolution Fresh shop that was masterminded by Arthur Rubinfeld. But it’s...
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation...
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Scent | Dec 7, 2012
Diptyque | Paris Perfumed Environments: The Design of the Fragranced Retail Experience To every product, there is a story, to every story, there is a telling — and in every telling, there is a person that offers that tale. In this sequence of blogs, the notations have...
