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Human Brands | Ken Stuart and Seattle BioMed

by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Feb 19, 2010

Image credit: Matt Hagen Exploring the concept of human branding, foundational leadership, evolution and Seattle BioMed. Working in a long string of partnerships, with founding board members, executive committees and scientists, from the early 2000s, then 2004, then...

WHAMO! The Frisbee brand and passage: Walter Frederick Morrison

by Tim Girvin | Brands, Concepts, Cool People, Retail | Feb 18, 2010

Authentic brand simplicity: Frisbee, an American classic The Frisbee was one of those progressively personal, explored brand creations — enthrallments that went from basic object, a toy for a kid; elementary school student, and an obsession of flinging skills;...

Human Brands | Innovation and the Auteur Model of Brand Creation

by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010

Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression....

Human Brands | Alexander Lee McQueen

by Tim Girvin | Brands, Cool People, Human brands | Feb 12, 2010

Observing the passage of the brand, as fire, in the spirit of Alexander Lee McQueen This is the another in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. When I heard of the passage of...

Human Brands | Anna Wintour and Vogue

by Tim Girvin | Artists, Cool People, Designers, Storytelling | Jan 30, 2010

A series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. I’ve swung in and out of Vogue, with minimal amounts of work to do — precisely from a professional standpoint — with the...

Steven P. Jobs, the iPad Apple Tablet, and the Drawn Story

by Tim Girvin | Brands, Cool People, Retail, Trends | Jan 27, 2010

Firescript: the hand, the drawing, the gesture and a legacy. I’ve got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft – I told them – what about the idea of showing the art of what this hardware could be?...

Tom Ford | Design Director

by Tim Girvin | Artists, Cool People, Marketing 2.0, Storytelling | Dec 25, 2009

Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It’s no secret that I’ve got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the...

The Avatar Brand of James Cameron

by Tim Girvin | Concepts, Cool People, General, Motion Pictures | Dec 19, 2009

Early counsel: the strategy on brand identity, for one of the best motion picture brand developers in the world. A number of years, back, I had the opportunity to work with James Cameron and his marketing team on the conception of the Abyss. That being, in particular,...

The spirit of the handmade: holistic brands, built by hand

by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009

Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what...

Tim Burton at Moma | The Art of the Hand, the Mind, the Imagining

by Tim Girvin | Artists, Cool People, Motion Pictures | Nov 20, 2009

Exploring design, art and imagination: motion picture branding, Tim Burton, and the legacy of Girvin identity and cinematic brand design. Tim Burton, MoMa, what a nice idea. As a designer for Tim Burton, I will offer that I never had the chance to meet him, work with...
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