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Protected: DESIGNING THE IMPOSSIBLE:  MISSIONS IN GRAPHIC IDENTITY

Protected: DESIGNING THE IMPOSSIBLE: MISSIONS IN GRAPHIC IDENTITY

by Tim Girvin | Cool People, Motion Pictures, Storytelling | Aug 1, 2018

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COWBOY UP | BRAND STRATEGY AND DESIGN FOR COWBOYS

by Tim Girvin | Brands, Cool People, Storytelling | Dec 12, 2017

WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the...

ZEN BRANDS | THE CALLIGRAPHY OF NOTHINGNESS: THE MU KOAN.

by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2017

DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and...

THE SYMBOLISM OF THE ROPE, TYING AND THE KNOT

by Tim Girvin | Brands, Concepts, Storytelling | Mar 17, 2015

THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the...

The Book of Signs, the Book of Symbols, the Sign of the Book, the Signal of the Sigil

by Tim Girvin | Brands, Concepts, Cool People, Designers, Storytelling | Aug 6, 2013

Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. In a manner, thinking about illustration as a craft of communication...

Brand, storytelling, presentation and spectacle: Steve Jobs

by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009

“Steve Jobs 1955-2011” by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise...
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