WORDMARK | STRATEGIES: THE MARK OF THE WORD, THE WORD OF THE MARK
THE MARK OF THE WORD Tim Girvin shooting words, textures, materials | photo Dawn A. Clark THE WORD OF THE MARK, THE POWER OF THE WORD, THE CONTEXT OF MEANING: MARKED W O R D M A R K, n. All Imagery except the first -- noted and duly credited -- by GIRVIN Words have...
What story, hi:story? HISTOIRES DE PARFUMS
What story, hi:story? HISTOIRES DE PARFUMS | Blackbird Apothecary –––––––––––––––––– What story, hi:story? Antique Chemistry and distillation equipment, here and below from Girvin blog story: Farmaceutica Santa Maria Novella | Girvin imagery What is the context of...
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung?
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin -- which isn't just that, spun...
Ridley Scott, the TED brand, Alien and the quest for Prometheus
Powerful ideas, invention and brand re-alignments, newly imagined. I'm looking for surprise, beauty, spectacle -- designing it, looking at it, seeing it, extending that story -- the telling of it. To tell anything, there has to be another -- the listener. And...
The scent of smoke
Sitting, working, early this morning -- there's smoke wafting in the studio. It's too dark outside for there to be any other light -- none emerges from the old building, studio windows - an old class room. The scent of this is old wood -- the "fire of wood." Named:...
The birth of a new brand | Bradley + Mikel’s Koral bar & kitchen
Any restaurant brand follows a sequence of dream, to visioned story, a name -- articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and possibly: spectacle] Our role: dig...
Go slow, go sure
Sometimes the best path Is the slow and watchful. Sometimes in the planning of strategy, for your life, brands and other enterprises, striking out the mapping of the path -- moving forward: slow down and study the surroundings as you move forward. Pay close attention...
the love of handwork | apple’s colour-wash logo
the roots of making, by hand -- Apple computer image above, tweet from HuffPst. In the beginnings, at Apple 70s, working for Steve, his driving curiosity was always about how to take the hand, into the computer -- and mix/improve the outcomes -- for something digital,...
hot press – STARBUCKS | AMSTERDAM
Great person, an earlier GIRVIN | friend + colleague -- Liz Muller Storytelling, here. Some notes, here. Liz Muller STARBUCKS CONCEPT STORE : AMSTERDAM Last Thursday, March 08, 2012, marked the launch of Starbuck’s concept store, “The Bank”, on the Rembrandtplein in...
INFINITE RIPPLING: THE WAVE PATTERN OF THE STORY[TOLD]
(Girvin | Barcelona) THE FINITE, THE INFINITE -- AND WHO CARES WHERE YOU'RE GOING? HOW FAR MIGHT YOUR STORY GO? FAR -- TO THE CALL OF THE RIPPLE. I remember when I was in grade school, and I couldn't quite figure out the spelling of infinity -- and better, the...