by Tim Girvin | Concepts | Mar 15, 2013
The symbolism of the window Thinking design / portals of storytelling / brand / story / insight. In the window to experience, you see in: in=sight. In the window to the object: circumspect — you walk around, surveil from the circumference. In the window to the...
by Tim Girvin | Brands, Concepts, Interior Design | Mar 13, 2013
Designing story, in place, the allegory of nature, space — in making a place I find myself in the study of the symbolic, the metaphorical — and, to the end, the magical. I recall when Apple defined the iPad as ‘magical.” An interesting choice...
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 8, 2013
The writing of the eternal return: the perpetual script of spinning time When you contemplate the road forward, there’s a chance to look back, the path that brought you to where you are. [image above, from http://mattgirvin.org/] It’s difficult work, when...
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 4, 2013
The farmer in you | II Planting the seeds of ideals, dreams, the promise in the mission of creativity I’d written a blog, just back, with meditations on the archetypal character of Dodge’s “farmer in you” advertising. Storytelling from various...
by Tim Girvin | Concepts, Storytelling | Feb 27, 2013
In the spirit of light, storytelling illumination. The character of what can be seen, in scene, the drama of Light. As an intensely curious person — a person that seeks out answers by finding the people that build things, do things, make things, one of my...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 19, 2013
The Metaphor of the Deeper Storytelling in Brand, the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on...
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that...
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Scent | Dec 7, 2012
Diptyque | Paris Perfumed Environments: The Design of the Fragranced Retail Experience To every product, there is a story, to every story, there is a telling — and in every telling, there is a person that offers that tale. In this sequence of blogs, the notations have...
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Dec 5, 2012
story | message | visualizations [and the taste of things to come] Is the story, in experience design strategy — a segmented telling — each, to their own. What is the taste of the experiencer? I was working in NYC, and I was talking with a friend [client]...
by Tim Girvin | Concepts, Storytelling | Dec 3, 2012
The crafted design of layered stories, the mischief [and surprise] of what is unseen, and hidden — and the obvious ploy to plotted attention: the art of intentional concealment, personal secrets [held and shared], storytelling explication and the unfolding of...
