by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 20, 2014
The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what...
by Tim Girvin | Concepts, Trends | Sep 28, 2012
Could it be that FOMO is really tribal disconnection? Ever been proud that you didn’t know what was going on? Been happy that you had no clue about the newest big deal in your community? Pleased that you had no word on the hottest gossip? For some, the idea of...
by Tim Girvin | General, Marketing 2.0, Storytelling, Trends | Mar 7, 2011
The rise of the stormtwister: which one are you following? Surely, it’s changed, Charlie’s tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew...
by Tim Girvin | Concepts, Cool People, Trends | Jun 25, 2010
The collaboration of the crowd, inspiration in community, creativity and sharing. As a strategist, as a storyteller, a designer, I’ve been working and circulating the world for 35 years +. But of course, I’ve been living some 20 years beyond that. In the...
by Tim Girvin | Concepts | Jun 11, 2010
A note from Ed Kelly: content, contentment, relevance, resonance What’s the story, who’s telling it, what’s it look like, and who cares? I’ve been an American Express cardholder for coming on 20 years. And I met Ed Kelly, CEO, American Express,...
by Tim Girvin | Concepts, Marketing 2.0, Trends | Dec 14, 2009
The analysis of Tweeter types: person to person, twitter profiles. It’s good to be clear about who you are. It’s interesting that there are emerging personality profiles, in users, that come into the webbed world of community in communications. And surely,...
by Tim Girvin | Concepts, Marketing 2.0, Trends | Nov 28, 2009
The First Twitter Christmas What happened? Less shoppers, but more money spent (than last year, surely!). By the running analyses, online, the gathered summary is that the National Retail Federation estimated that 140 million people hit the stores and shopped online...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jul 17, 2009
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the...
by Tim Girvin | Concepts, General | Jun 14, 2009
(Twitter founders: Jack Dorsey, Biz Stone, Evan Williams) Jessica B. Lifland | USA TODAY Who stays, who goes? I can’t push too hard on the proposition that I have anything truly ground breaking, in the context of twitterology, the new science of micro-blogging....
by Tim Girvin | Concepts, General | Apr 27, 2009
Sure, I care what you have to say. I’ve been thinking about storms. Mostly because I thrive on storms. When a storm comes, I savor it. I relish the word, the nature of it – the overwhelming presence of the concept of the storm — and, of course, the...
