Search results for: brand storytelling
by Tim Girvin | Brands, Concepts | Nov 21, 2013
Branding and The Court of Boom: Design + Squash Racquet Play More than 20 years back, I began to train for the game of squash. I was looking for a complicated, high-fitness game, that was as much about physical stamina and agility as it was about craft — the... Read More
by Tim Girvin | Brands, Motion Pictures | Feb 11, 2013
Design studies for the LOTR and Peter Jackson The process of film identity and brand development is intensely competitive, there are a series of talents, team and agencies whose sole enterprises are focused 100% of the time on theatrical advertising — for an... Read More
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation... Read More
by Tim Girvin | Cool People, Human brands, Retail | Aug 21, 2012
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it’s far beyond mere exchange of cash and product; it’s emotional and exhilarated — they are, like other love brands,... Read More
by Tim Girvin | Concepts, Interior Design, Retail | Oct 17, 2010
Redesigning connections to community, experience design and retail food service “This incredible new store design represents our ongoing commitment and leadership in global store design and offers a new experience to the Capitol Hill neighborhood. You will have... Read More
by Tim Girvin | Concepts, Motion Pictures | Mar 10, 2010
The Character of the Alphabet and the Maze of Knowing, the Real and Uncertain. What’s real, anyway? And — to the question of “any way, which?” what is the right “reading”? There’s a mystery in the alphabet — one, ages... Read More
by Tim Girvin | Brands, Concepts | Aug 4, 2009
What is the brand of place? I’ve thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content — made; that is: if... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Jun 20, 2009
Who do you trust? Facebook search engine results? Your friend’s a brand. Google has long been the apex of search mechanisms, beating out the rivals of Yahoo, and still, so too, emergent entity bing.com. But Google has its sights on the social space, such as... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 7, 2009
Thoughts on bing, the new search engine for Microsoft Just days ago, the kick off. According to the overview from Microsoft, “the idea behind ‘Manifesto’ is to elicit an emotional response about a concept that is decidedly not emotional.” And... Read More
