by Tim Girvin | Brands, Concepts, Designers, Retail, Storytelling, Trends | Nov 21, 2010
All Saints Spitalfields | Soho (video from allsaints.com) Brand legacy, place, story, music Ever since All Saints Spitalfields launched in New York City, I was curious about the strategy of design. What’s the story? There is one, a part, here: It starts here,...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Scent | Oct 21, 2010
When scent becomes too much in retail environments and place making: fragrance awash in experience design Image courtesy of Warner Brothers (Inception) Abercrombe & Fitch, conflict and protest — a Fierce objection You might recall a time when, strolling at a...
by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in...
by Tim Girvin | Concepts, Interior Design, Retail | Oct 17, 2010
Redesigning connections to community, experience design and retail food service “This incredible new store design represents our ongoing commitment and leadership in global store design and offers a new experience to the Capitol Hill neighborhood. You will have...
by Tim Girvin | Artists, Concepts, Cool People, Designers, General, Places, Retail, Storytelling | Oct 6, 2010
Drawn from the heart: simple design prototypes from the 30s: design strategy and clarity of intention The heart of creative: drawing, sketching, roughs, comprehensives made by hand, brush and simplistic inspiration. A friend of mine in Santa Monica, composer Stuart...
by Tim Girvin | Artists, Concepts, Cool People, Designers, Luxury, Retail, Storytelling, Trends | Oct 4, 2010
THE SPIRIT OF FASHION ILLUSTRATION TAKEN TO ANOTHER EDGE. FINDING PERSONAL ALIGNMENTS, THE HISTORY OF THE PRACTICE. Antonio Lopez illustration Origin: lustration 1615–25; < L lūstrātus, ptp. of lūstrāre to purify, illumine. Seeluster1 , -ate1...
by Tim Girvin | Brands, Concepts, Cool People, Retail, Trends | Sep 24, 2010
LIFEBOX + PAUL STAMETS: BUILDING COMMUNITY ENGAGEMENT IN GREENING PACKAGING. Shipping boxes as miniature forests. DREAMS, MUSHROOMS, ETHNOBOTANY AND THE CULTURE OF FUNGI I’ve been friends with mushroomologist — read: mycologist — Paul Stamets since...
by Tim Girvin | Brands, Concepts, Retail | Sep 22, 2010
Image: iPhone Defender As the world gets trickier, let’s think about products as self defense strategies. I’d written a while back, only days ago, about the idea of design strategy — DESIGN THINKING AT APPLE. Actually, I’ve no clue as to...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to...
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly...
