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The Design Associates

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info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: The Script of Being

Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.”...

Blog: Is your brand athletic?

In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of...

Blog: Look out, lookout | Brand Sentinels

The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone, only the looking in — the insights of inner seeing. But too, it’s the...

Blog: What if you were closed?

I was trying to connect with what I thought was an open resource — a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door on 30th Street | off Madison, NYC]. I tried to sync up with the team, the brand, the...