by Tim Girvin | Brands, Concepts, Storytelling | Feb 19, 2013
The Metaphor of the Deeper Storytelling in Brand, the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on...
by Tim Girvin | Concepts, Trends | Feb 4, 2013
THE IMPLICATIONS OF THE SIMPLEST PRODUCT DESIGN AND ITS VARIATIONS TO UTILITY. In the spirit of exploring the hand made, old-tech and the utility of the obvious solution — from clothespins to pencils, I was talking to two people on two different bents. Girvin...
by Tim Girvin | Artists, Concepts, Cool People, Places | Jan 28, 2013
There is a place, in a place, in a story in a story, a person in a person. And you could photograph that, the layering of these contents. Watch this, for more: http://www.nowness.com/day/2012/12/11?ecid=ema1993&CID I was thinking about the deeper, nascent power...
by Tim Girvin | Concepts, Storytelling | Jan 22, 2013
The notes of time, presented as a script to presence Are you here, awake, reading the runes on the wall, cast before you? When you look at the walls, what language, what telling, what stories are told to you? I was thinking about the end of the world, as we know it,...
by Tim Girvin | Concepts, Storytelling, Trends | Jan 16, 2013
The Letter form and the Design of Talismans Over the past several months, I’ve been talking to a younger person about the idea of the place of magic in a sub-current of popular culture [Supernatural;] in a manner, the interest in magic is an ever-popular...
by Tim Girvin | Brands, Concepts, General | Jan 14, 2013
The love of Science, especially explosive science. Exploring the home laboratory Over the Christmas break, I was talking with family about my earlier days of exploring fire, chemistry and explosives. The key to any learning is about being close into it — closely...
by Tim Girvin | Concepts | Jan 11, 2013
REAL SERIOUS — AND WHAT ARE YOU GOING TO DO ABOUT IT? Someone said, “this is real serious” and I contemplated that, the meaning. Looking at words, I wonder, what does that really mean? Seriously. What it comes back to, etymologically, is...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Dec 28, 2012
Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual...
by Tim Girvin | Concepts, Human brands | Dec 26, 2012
When I was in Bhutan, high in the misted Himalayan mountains, I’d spied a remote monastery and spoke to my guide, Tsewang Nidup about “getting up there.” We did get up there, like nearly every other lonely vista we aspired to summit —...
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the...
