by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to...
by Tim Girvin | Concepts, Retail | Jun 23, 2016
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING SURPRISES ––––––––––––– I was talking to a client about the concept of the shine. When a product, the shelf on which it resides, the store in which it lives — shines — what is that like, that light? Walking...
by Tim Girvin | Artists, Brands, Concepts, Luxury, Marketing 2.0, Retail, Storytelling | May 26, 2016
Care, Craft and Centrality in the Value of Place in Authentic Making Earlier, working in, and writing about, luxury, I’d talked about truth — the deadly virus of pompous positioning of luxury goods. “Yes, fancy surely, but we actually had it made in China on the...
by Tim Girvin | Brands, Concepts, Cool People, Designers, Retail, Storytelling, Trends | Aug 20, 2015
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is...
by Tim Girvin | Brands, Concepts, Places, Retail | Aug 4, 2015
The Individuation of You-ness, Brand Assets, Persona and Personality. When one contemplates the journey of a brand, a team and the enterprises of their making, a sense of the you emerges. Quest – that journey, is a question, that lays the foundation for...
by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are...
by Tim Girvin | Brands, Concepts, Retail | Nov 18, 2014
Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment?...
by Tim Girvin | Concepts, Retail, Storytelling | Nov 11, 2014
The Script of The Multi-Stroke Brush Lettering Old-style Grocery Signage Script When I began my career [1975,] I was a lettering artist, a sign-writer. I wasn’t a designer, I was more to a kind of tradesman. I had no idea about what design was, per se — I knew about...
by Tim Girvin | Brands, Concepts, Retail, Trends | Sep 30, 2014
Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the center of brand style. And while there might be many layers of...
by Tim Girvin | Brands, Interior Design, Places, Retail | Sep 22, 2014
Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and...
