by GirvinIT | | Jan 15, 2016
Cheerwine The Challenge Cheerwhere GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s...
by GirvinIT | | Jan 15, 2016
Guild Wars 2 The Challenge Creative vision that challenges the medium When the game designers at Arenanet say “we bring art to life,” they take that belief to heart. In creating the imaginative, vast world of Guild Wars, noted Art Director Daniel Dociu sought a...
by GirvinIT | | Jan 13, 2016
Hell’s Gate Brewing packaging design evolutions from an existing product offering to a completely refreshed branded, can solution program — cans, six packs and shippers. Your Force of Nature The product is value-based, yet positioned on the higher end of this...
by GirvinIT | | Jan 11, 2016
Sonora Desert Ranch GIRVIN’s team was asked to quickly transition a challenged brand that was showing falling sales and diminished returns at shelf. Working with the marketing team at Mark Anthony the packaging group at GIRVIN built a series of solutions for...
by GirvinIT | | Jan 11, 2016
Athena Partners The Challenge Fierce competition Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca Cola Company, Athena Partners sought a partnership with GIRVIN’S design and marketing teams...
by GirvinIT | | Jan 11, 2016
Lasting Smiles Zoe Mesnik-Greene, the ideator and foundress of StartMark Brands, originated a business plan to create a “give back” product in the form of lip balm that would support Smile Train, an international children’s charity providing cleft...
by GirvinIT | | Jan 10, 2016
Pearl The Challenge The world’s your oyster GIRVIN was presented an opportunity to transform the existing Trader Vic’s restaurant into a completely new concept—while accommodating a changing market. The Solution Keep it class-sea We organized and coordinated a...
by GirvinIT | | Jan 1, 2016
Bloomingdale’s Celebrate To create a concept of global “celebration” for a multi-story campaign development is the beginning challenge, it’s another to develop the conceptions for how it might look. This is always done in collaborative stages, between design,...
by GirvinIT | | Jul 31, 2015
Heifer International The Challenge A Hefty Mission Heifer International, established in 1944, gave the gift of livestock to families in need. Since then, Heifer has become an organization that helps build self-reliant communities worldwide. The Heifer Project educates...
