Project: DAX Hair Care
DAX Hair Care The Challenge DAXimizing a 65 Year-Old Brand Identity DAX Hair Care is a longstanding, trusted brand for consumers with natural hair around the globe. Over time, their hair care product formulations evolved into being sought after by people of all...
Project: Sanzi Beauty
SANZI BEAUTY The Challenge A quest for inner potential The leadership of Sanzi was looking for a refreshed brand cohesion—a more dramatic statement on shelf—and enlisted the creative team at GIRVIN’s NYC office in the effort. The Solution Tapping into the power of...
Project: Emerald
Emerald The Challenge Breaking Emerald Out of its Shell Emerald came to GIRVIN with one goal in mind; create a brand strategy that’s nuts and disruptive. The Solution Cashew believe it? The old Emerald logo looked like a vintage automotive emblem. We changed that by...